Below you will find several categories of home based
business. Our expert
instructors in each of these areas are here to help you make
more money with less risk, eliminating trial and error, so you can achieve
your goal, whether that is and extra $100 per month or thou$and$ per month so you can work at home full time; the
choice is yours.
Just click the category
that interests you the most for a FREE Report - Delivered
Directly to YOU.
Enter Your Information Below to Get Your General Free Report Delivered
Underestimating the Power of InHouse PR
Written by: Carolyn Moncel
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really media savvy small-business owner, or a two-person marketing team can do a fantastic job in promoting an organization. Here's how I know it can work.A few years ago during the dot.com boom, I worked for a small online publishing company. We had a terrific technical team and staff, two great products, but no one knew the company existed. As a start-up, it was crucial for the company to gain awareness through media exposure because advertising was too expensive.Since our marketing department only consisted of two people -- the marketing director and myself, there was a bit of concern within the organization as to whether we had enough in-house resources available to successfully get the company much-needed ink. So the company's executive team hatched an interesting plan. They offered our in-house marketing team the chance to bid on the company's PR project as if we were an outside agency.My experience had always been in public relations, rather than product marketing. My boss' experience had always been the opposite. We seized the opportunity to combine our knowledge, skills and research.Our tiny two-person team matched PR wits squarely against four established pros - including one former White House aide. Guess what? Our ideas prevailed, and the company decided to ditch the notion of hiring a big PR firm in favor of keeping the in-house team.Before long we were generating some memorable press for our company. Over a two-year period we placed stories on our company in more than 100 media outlets - from MSNBC and Forbes to the Wall Street Journal and Wired News online. We did it by studying what the big PR agencies did well, and also by using our department's "smallness" to our advantage. Here's how you can do it, too.Research your company.Forget that you own or work within the organization. Really invest the time in understanding your company's structure, the executives and their backgrounds, the products and technology, the industry in which your company belongs, competitors and experts, and most of all the target audience -- the people who stand to benefit most from your product or service. read
more »
